![]() ![]() ![]() You can follow them or just search for them to see what (and how) they’re posting. You also need to monitor your competitors. ![]() With Twitter marketing, it’s not enough to tweet the right content at the right time. So instead of saying, “I want to increase my email list subscribers through Twitter,” say “I want to increase my average click-through rate from 2.5% to 4.5% in four months”. You can use your current Twitter click-through rate from your audit to set a specific, measurable goal over a reasonable period of time. At the core, you actually want to increase your average click-through rate. Say, you want to increase your email list subscribers through Twitter. According to this acronym, “I want to go viral” does not count as a SMART goal. Instead of publishing Tweets and praying to Twitter gods to smile on you, set SMART goals that align with your overall business objectives. The best way to ensure success on Twitter–or any other social media platform, really–is to set measurable goals to keep your plan on track. That’s why the team at Hootsuite made this social media audit template to make things a bit easier for you. Once you’ve audited your existing accounts, you’ll be able to use the information you gather to craft a Twitter marketing strategy that maximizes your reach, engagement and growth.Īuditing can be a confusing process. If it applies, update your header image and cancel old adverts that might still be running. Check if your profile picture and bio are on-brand. Check if your Twitter handle is the same as the handles of your other social media accounts. While you’re at it, you should also audit brand compliance for your accounts.
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